How Does Lead Generation Work?
Darkam Marketing Services specialize in providing qualified leads to businesses. The progression of lead generation is actually very easy. We develop websites, lead capture pages, market to target online and offline consumers or even foster partnerships with various websites in which they promote and advertise our lead capture pages. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to our agency. The buyer’s information is verified and matched to the appropriate providers. These matched leads are then sent via email, or direct connect phone calls to the prospective client with full contact information and purchasing requirements.
What Business Industries use Lead Generation?
Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores and numerous other on or offline businesses. Trends show that lead generation will become even more popular in the future, especially for service-oriented businesses.
Why Use Lead Generation?
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.
Lead generation has become popular with businesses because it enables a business to:
- Determine pricing on a per lead basis
- Choose the product or service they wish to offer to prospects
- Select the geographical area that the business is interested in
- Control the number of leads a business wishes to receive per month (this assists with budgeting)
- Pay only for the leads that are received
How Much Does it Cost?
Lead generation can be extremely cost effective. Leads range anywhere from $5 to $75. Price often depends on the measure of difficulty in getting the lead. The easier the lead is to get the lower the price seems to be.
We at Darkam Marketing Services offer quality lead generation services with a minimal setup and a monthly maintenance fee. This maintenance fee can range between $50 to $125 per month depending on the size of your lead generation campaigns.
Is Lead Generation for You?
If your calendar is empty and you need business fast lead generation is a way that you can grow your business rather quickly. It’s an easy way to increase your ROI and get more business on your books. This need approach this process just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business. The key to getting quality leads is to communicate your lead generation requirements in detail to Darkam Marketing Services so we can tailor a custom lead generation strategy that will meet your goals.
Darkam Marketing Service’s approach to lead generation start with a well defined strategy. Our goal is to increase your awareness towards key target audiences. Our approach utilize systems and marketing techniques that will generate more traffic to our website which will in turn provide more qualified leads for our clients. We provide ongoing marketing ideas to engage target audiences and generate leads. From there, the lead generation plan is developed. There are 3 phases to good lead generation strategy and they are:
Phase One: Content Assessment
At the beginning of any lead generation and marketing effort, is the marketing approach. Does COMPANY XYZ embrace the needs of its target audiences? Do the words; the tone; and the context of what’s written allow prospects to engage further with you? Does your brand resonate with your prospects? What is your value proposition and your differentiation? These and other issues need to be addressed via conversation with you. If during our initial discovery efforts we find additional market research is needed, we will recommend that.
Phase Two: Lead Generation
With the marketing approach confirmed, the next step is to leverage that content to build site traffic and leads. As stated previously, there are two ways content can be utilized to generate traffic and engage prospects.
When a website is built or revised, people need to find it. Based on research from comScore, 85% of businesses use search during the purchasing process. The SEO process ensures web pages and online content have the highest potential to appear in the top rankings of search engines where prospects are looking. It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. The major tasks of our SEO plan are:
Phase Three: Lead Nurturing
Lead Nurturing is a systematic process for regulating the flow of leads between marketing and sales. The science behind selling says everyone engages in a series of steps before making a purchase:
- Defining a problem that needs to be solved
- Educating about potential solutions to the problem
- Determining the appropriate course of action to solve the problem.
The steps described above is called the buying cycle. Lead nurturing helps companies maintain a continuous dialogue with potential customers during the buying cycle.